Client name
Client name
Uber
Uber
Uber
My role
My role
Designer
Designer
Designer
Introduction
Introduction
Introduction
This wasn’t just another “make a banner” kind of gig. Designing for Uber through Teevra Studios meant blending crazy-fast turnarounds with hyper-local storytelling. We were tasked with crafting creatives for airports across India and for Uber’s collabs with concerts like Coldplay and IPL teams like SRH and Punjab Kings.
The catch?
The deadlines were wild (sometimes just 1–2 hours), the visuals had to be spot-on for each location or event, and most of the artwork had to be generated using AI, and still look like it was handcrafted.
From Midjourney illustrations to Figma layouts and CMYK-ready exports, this was a full-stack creative sprint. Every asset told a story, of a city, a fanbase, or a concert night with a little help from tech and a lot of brain fuel.
This wasn’t just another “make a banner” kind of gig. Designing for Uber through Teevra Studios meant blending crazy-fast turnarounds with hyper-local storytelling. We were tasked with crafting creatives for airports across India and for Uber’s collabs with concerts like Coldplay and IPL teams like SRH and Punjab Kings.
The catch?
The deadlines were wild (sometimes just 1–2 hours), the visuals had to be spot-on for each location or event, and most of the artwork had to be generated using AI, and still look like it was handcrafted.
From Midjourney illustrations to Figma layouts and CMYK-ready exports, this was a full-stack creative sprint. Every asset told a story, of a city, a fanbase, or a concert night with a little help from tech and a lot of brain fuel.
This wasn’t just another “make a banner” kind of gig. Designing for Uber through Teevra Studios meant blending crazy-fast turnarounds with hyper-local storytelling. We were tasked with crafting creatives for airports across India and for Uber’s collabs with concerts like Coldplay and IPL teams like SRH and Punjab Kings.
The catch?
The deadlines were wild (sometimes just 1–2 hours), the visuals had to be spot-on for each location or event, and most of the artwork had to be generated using AI, and still look like it was handcrafted.
From Midjourney illustrations to Figma layouts and CMYK-ready exports, this was a full-stack creative sprint. Every asset told a story, of a city, a fanbase, or a concert night with a little help from tech and a lot of brain fuel.
Illustrations for the airport
Illustrations for the airport
Every airport illustration was designed to highlight local landmarks, culture, and the unique spirit of each city. Whether it was Chandigarh's Rock Garden, Hyderabad's iconic Charminar, or Chennai’s vibrant Marina Beach vibe. Each artwork visually connected Uber’s presence to the city's distinctive identity, creating instant recognition and appeal for travellers.
Every airport illustration was designed to highlight local landmarks, culture, and the unique spirit of each city. Whether it was Chandigarh's Rock Garden, Hyderabad's iconic Charminar, or Chennai’s vibrant Marina Beach vibe. Each artwork visually connected Uber’s presence to the city's distinctive identity, creating instant recognition and appeal for travellers.
Every airport illustration was designed to highlight local landmarks, culture, and the unique spirit of each city. Whether it was Chandigarh's Rock Garden, Hyderabad's iconic Charminar, or Chennai’s vibrant Marina Beach vibe. Each artwork visually connected Uber’s presence to the city's distinctive identity, creating instant recognition and appeal for travellers.
Illustrations for the concerts
Illustrations for the concerts
Designing user interfaces from scratch can be time-consuming, inconsistent, and frustrating—especially when scaling across multiple projects. Nebula UI solves this by providing a structured, adaptable design system that ensures consistency, efficiency, and ease of use for designers at any level. Here’s what you get:
Designing user interfaces from scratch can be time-consuming, inconsistent, and frustrating—especially when scaling across multiple projects. Nebula UI solves this by providing a structured, adaptable design system that ensures consistency, efficiency, and ease of use for designers at any level. Here’s what you get:
Designing user interfaces from scratch can be time-consuming, inconsistent, and frustrating—especially when scaling across multiple projects. Nebula UI solves this by providing a structured, adaptable design system that ensures consistency, efficiency, and ease of use for designers at any level. Here’s what you get:
Illustrations for the IPL matches
Illustrations for the IPL matches
For IPL team collaborations, the illustrations captured the passion and excitement of cricket fans across India. Each team's visuals prominently featured team colours, iconic team jerseys, and dynamic stadium scenes. From Punjab Kings’ energetic reds to Sunrisers Hyderabad’s blazing oranges, every illustration celebrated the essence of the teams and their fervent supporters.
For IPL team collaborations, the illustrations captured the passion and excitement of cricket fans across India. Each team's visuals prominently featured team colours, iconic team jerseys, and dynamic stadium scenes. From Punjab Kings’ energetic reds to Sunrisers Hyderabad’s blazing oranges, every illustration celebrated the essence of the teams and their fervent supporters.
For IPL team collaborations, the illustrations captured the passion and excitement of cricket fans across India. Each team's visuals prominently featured team colours, iconic team jerseys, and dynamic stadium scenes. From Punjab Kings’ energetic reds to Sunrisers Hyderabad’s blazing oranges, every illustration celebrated the essence of the teams and their fervent supporters.
AI tools in our workflow
AI tools in our workflow
AI tools in our workflow
AI was integral to this project, not just as tools, but as collaborators. Here's a breakdown of how we leveraged them to enhance creativity, speed, and quality.
AI was integral to this project, not just as tools, but as collaborators. Here's a breakdown of how we leveraged them to enhance creativity, speed, and quality.
AI was integral to this project, not just as tools, but as collaborators. Here's a breakdown of how we leveraged them to enhance creativity, speed, and quality.
We used Midjourney and Sora to quickly produce visuals that closely matched our initial ideas and project briefs. These tools allowed us to rapidly generate multiple iterations, helping us efficiently explore various creative directions and pinpoint the most effective visuals.
With ChatGPT, we crafted precise, detailed prompts. This helped ensure the AI-generated illustrations matched our vision clearly, significantly reducing the time spent refining initial concepts.
Finally, Recraft converted the selected AI-generated illustrations into high-quality vector graphics. This was crucial for creating sharp, scalable visuals suitable for both print and digital formats, ensuring consistency and clarity in the final designs.
We used Midjourney and Sora to quickly produce visuals that closely matched our initial ideas and project briefs. These tools allowed us to rapidly generate multiple iterations, helping us efficiently explore various creative directions and pinpoint the most effective visuals.
With ChatGPT, we crafted precise, detailed prompts. This helped ensure the AI-generated illustrations matched our vision clearly, significantly reducing the time spent refining initial concepts.
Finally, Recraft converted the selected AI-generated illustrations into high-quality vector graphics. This was crucial for creating sharp, scalable visuals suitable for both print and digital formats, ensuring consistency and clarity in the final designs.
We used Midjourney and Sora to quickly produce visuals that closely matched our initial ideas and project briefs. These tools allowed us to rapidly generate multiple iterations, helping us efficiently explore various creative directions and pinpoint the most effective visuals.
With ChatGPT, we crafted precise, detailed prompts. This helped ensure the AI-generated illustrations matched our vision clearly, significantly reducing the time spent refining initial concepts.
Finally, Recraft converted the selected AI-generated illustrations into high-quality vector graphics. This was crucial for creating sharp, scalable visuals suitable for both print and digital formats, ensuring consistency and clarity in the final designs.
Workflow & iterations
Workflow & iterations
Workflow & iterations
Creating effective visuals with AI is an iterative process. From refining prompts and evaluating illustrations to vectorizing them for crisp, print-ready designs.
Creating effective visuals with AI is an iterative process. From refining prompts and evaluating illustrations to vectorizing them for crisp, print-ready designs.
Creating effective visuals with AI is an iterative process. From refining prompts and evaluating illustrations to vectorizing them for crisp, print-ready designs.
These AI-generated illustrations were designed into digital and print-ready assets in Figma, then exported in CMYK format using Illustrator when required.
These AI-generated illustrations were designed into digital and print-ready assets in Figma, then exported in CMYK format using Illustrator when required.
These AI-generated illustrations were designed into digital and print-ready assets in Figma, then exported in CMYK format using Illustrator when required.
Learning & versioning
Learning & versioning
Learning & versioning
With each iteration, we refined our prompts and selection criteria, significantly enhancing both the speed and quality of our results. Transitioning from Midjourney v5 to v6 and GPT-4 to GPT-4o clearly demonstrated this progress, enabling sharper, more accurate, and faster AI-generated visuals.
With each iteration, we refined our prompts and selection criteria, significantly enhancing both the speed and quality of our results. Transitioning from Midjourney v5 to v6 and GPT-4 to GPT-4o clearly demonstrated this progress, enabling sharper, more accurate, and faster AI-generated visuals.
With each iteration, we refined our prompts and selection criteria, significantly enhancing both the speed and quality of our results. Transitioning from Midjourney v5 to v6 and GPT-4 to GPT-4o clearly demonstrated this progress, enabling sharper, more accurate, and faster AI-generated visuals.